Alliance Creates Unsurpassed Local Market Presence and Online
Recruitment Reach Across 19 Top Newspaper Web Site Leaders, Via
Co-Branded Career Sites
NEW YORK--(BUSINESS WIRE)--Feb. 14, 2007--The New York Times
Company (NYSE: NYT) and Monster Worldwide, Inc. (NASDAQ: MNST) today
announced a strategic alliance, combining the Times Company's
market-leading news and local Web sites with Monster's leading online
recruitment expertise and services. Under the terms of the deal, 19 of
the Times Company's newspaper Web sites, including The New York Times,
The Boston Globe, the Worcester Telegram & Gazette and its
award-winning newspapers throughout the southeast and California, will
co-brand their online recruitment advertising Web sites with Monster.
The alliance will create an exciting new presence with rich local
relevance and broad online reach in the careers market, supported by
the combined brand recognition and marketing strength of both
companies.
The enhanced and expanded New York Times Company-Monster
co-branded career sites will provide job seekers and employers with
the features and functionality of the Times Company's existing online
job sites, combined with Monster's collection of innovative,
market-leading career tools and content. In addition, recruiting
professionals will now enjoy both local and national job posting
capabilities through Times Company and Monster sites, along with
access to the world's largest resume database, which grows by more
than 40,000 resumes each day. The co-branded sites will begin to
appear in March.
"The combination of technology, reach and expertise created by
this strategic alliance is extraordinary," said Janet L. Robinson,
chief executive officer, The New York Times Company. "Together with
Monster, The New York Times Company will significantly increase our
presence in the online recruitment space as we continue to provide
quality solutions and considerable value for employers and job
seekers."
"This new relationship between Monster and The New York Times
Company combines two world-class brands to jointly deliver greater
value for both career-seeking consumers and for employers seeking
talent," said William Pastore, president and chief executive officer,
Monster Worldwide. "The alliance significantly advances Monster's
strategy to provide highly localized online recruitment and career
services, allowing Monster to leverage its expertise and full range of
solutions in conjunction with the Times Company's award-winning local
news outlets and powerful distribution presence."
The alliance will create the overall online recruitment leader in
Boston, where Monster will join with BostonWorks.com, the recruitment
Web site for Boston.com, New England's leading news site and one of
the nation's biggest regional Web sites, with four million unique
visitors each month (Source: Nielsen // NetRatings, December 2006).
The new BostonWorks.com-Monster site will combine BostonWorks.com's
leading 16% share of the Boston market's online job postings with
Monster's 9% share (Source: Wanted Tech). In New York, The New York
Times-Monster site will capitalize on NYTimes.com, the Number 1
most-visited newspaper Web site in the U.S. (Source: Nielsen//
NetRatings, December 2006). Monster's significant Web traffic will
complement the Times Company, which is the ninth most-visited parent
company on the Web in the U.S., with 44.2 million unique visitors per
month (Source: Nielsen//NetRatings, December 2006).
The Best of The New York Times Company and Monster for Both Job
Seekers and Employers
The co-branded sites will be designed to help employers and
staffing organizations better target and more efficiently place
recruitment advertising to reach both local and national talent.
Recruiters new to Monster will benefit from its suite of tools
designed to streamline and expedite the hiring process. Monster's
existing recruiting customers will also have the opportunity to
cross-advertise in the Times Company's print properties. To enable
this, Monster will introduce a new "click-to-print" feature that will
provide current online recruiting clients with a simple method to
reverse-publish their job listings as print ads in Times Company
newspapers.
On the consumer side, more job candidates will be able to take
advantage of Monster's advanced search and match technology, enabling
them to identify both local and national opportunities. Monster's new
capabilities allow seekers to easily expand their searches using the
new "More Jobs Like This" feature, or fine-tune searches based on
criteria such as salary range, years of experience or the distance of
jobs from a targeted ZIP code. The new co-branded sites will also
feature local employment news and information, career advice and
guidance, and more.
About The New York Times Company
The New York Times Company (NYSE: NYT), a leading media company
with 2006 revenues of $3.3 billion, includes The New York Times, the
International Herald Tribune, The Boston Globe, 15 other daily
newspapers, nine network-affiliated television stations, two New York
City radio stations and 35 Web sites, including NYTimes.com,
Boston.com and About.com. The Company's core purpose is to enhance
society by creating, collecting and distributing high-quality news,
information and entertainment.
About Monster Worldwide
Monster Worldwide, Inc. (NASDAQ: MNST) parent company of
Monster(R), the premier global online employment solution for more
than a decade, strives to bring people together to advance their
lives. With a local presence in key markets in North America, Europe
and Asia, Monster works for everyone by connecting employers with
quality job seekers at all levels and by providing personalized career
advice to consumers globally. Through online media sites and services,
Monster delivers vast, highly targeted audiences to advertisers.
Monster Worldwide is a member of the S&P 500 Index and the NASDAQ 100.
To learn more about Monster's industry-leading products and services,
visit www.monster.com. More information about Monster Worldwide is
available at www.monsterworldwide.com.
This press release can be downloaded from www.nytco.com
CONTACT: For The New York Times Company:
Catherine J. Mathis, 212-556-1981
mathis@nytimes.com
or
Paula Schwartz, 212-556-5224
schwap@nytimes.com
or
Abbe Serphos, 212-556-4425
serphos@nytimes.com
or
For Monster Worldwide:
Danielle Perry, 978-461-8366
danielle.perry@monster.com
or
Rich Teplitsky, 646-402-3323
rich.teplitsky@monsterworldwide.com
SOURCE: The New York Times Company
