Completely Redesigned, the Site Delivers All the Information and Functionality Users Need to Plan Their Next Trip
NEW YORK--(BUSINESS WIRE)--Jan. 8, 2007--NYTimes.com announced
today that it has relaunched its travel site
(http://www.nytimes.com/travel). The new site features over 1,000
global destination guides, reviews, itineraries and suggestions from
New York Times journalists and readers, guidebook information from
Frommer's, improved navigation and search and an online booking
engine. These enhancements transform NYTimes.com/Travel into an
indispensable tool for travelers planning and booking their next trip.
"With content from The New York Times and reviews from our
remarkable community of readers, the new travel site will offer a
unique and comprehensive online guide to the world," said, Vivian
Schiller, senior vice president and general manager, NYTimes.com.
"Readers will now find detailed information on when to go, what to do
and where to stay, and even book their travel right from our site."
Additional enhancements to NYTimes.com/Travel include:
- Redesigned travel guides for over 1,000 worldwide
destinations- from Berlin to the Berkshires, Lisbon to Lake
Tahoe and Shanghai to Seattle.
- Pages for over 30,000 hotels, restaurants, nightlife venues
and other attractions, with ratings and reviews from The New
York Times, its readers and Frommer's.
- Dozens of venue pages added weekly, in conjunction with The
Times's coverage.
- Booking capability and contextual deals enabled by Expedia.
- Free access to every New York Times travel article published
since 1981.
The new features encourage travelers to spend more time exploring
and sharing the richness of NYTimes.com/Travel, providing advertisers
new opportunities to reach an even more engaged audience.
Advertiser benefits include:
- Increased page views, visitors and page views per visit.
- Increased stickiness with a motivated, engaged and affluent
audience.
- New transactional focus: booking capability and deals for
hotels, flights, cruises and more.
- More ad impressions and new sponsorship opportunities.
In the coming months, NYTimes.com/Travel will continue to roll out
new features, such as dynamic maps and more tools to engage the site's
community of readers.
NYTimes.com continues to reach a large, educated and affluent
audience. It is the most visited newspaper site in the U.S. with an
audience of 12.5 million unique users (November 2006 -
Nielsen//NetRatings).
The New York Times Company (NYSE: NYT), a leading media company
with 2005 revenues of $3.4 billion, includes The New York Times, the
International Herald Tribune, The Boston Globe, 15 other daily
newspapers, nine network-affiliated television stations, two New York
City radio stations and 35 Web sites, including NYTimes.com,
Boston.com and About.com. The Company's core purpose is to enhance
society by creating, collecting and distributing high-quality news,
information and entertainment.
This press release may be found at www.nytco.com and
www.nytco.com/community
CONTACT: The New York Times
Diane McNulty, 212-556-5244
mcnuldc@nytimes.com
Pat Eisemann, 212-556-8719
eisemp@nytimes.com
Stacy Green, 212-556-7078
greenst@nytimes.com
SOURCE: NYTimes.com
