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The New York Times Company Reports October Revenues

NEW YORK--(BUSINESS WIRE)--Nov. 16, 2006--The New York Times Company announced today that in October 2006 advertising revenues for the Company's business units from continuing operations decreased 4.9% and total Company revenues decreased 2.9% compared with October 2005.

All comparisons are for October 2006 to October 2005 unless otherwise noted:

The New York Times Media Group - Advertising revenues for The New York Times Media Group decreased 5.4%. National advertising revenues decreased as softness in studio entertainment, telecommunications, hotel, corporate and national automotive advertising more than offset strength in the advocacy, books, hospitals and American fashion categories. Retail advertising revenues increased as growth in fashion/apparel store and department store advertising offset weakness in home furnishing store and fine arts advertising. Classified advertising revenues declined as softness in help-wanted and automotive advertising offset gains in real estate advertising.

New England Media Group - Advertising revenues for the New England Media Group decreased 11.8%. National advertising revenues decreased as a result of softness in telecommunications, financial services, studio entertainment, travel and national automotive print advertising. Retail advertising revenues decreased mainly due to the consolidation of the group's two largest department store advertisers. Classified advertising revenues decreased because of weakness in all three advertising categories.

Regional Media Group - Advertising revenues for the Regional Media Group increased 0.7%. Retail advertising revenues rose as growth in home improvement, office and political advertising offset weakness in banking, telecommunications and furnishings advertising. Classified advertising revenues decreased as softer help-wanted and automotive advertising offset strength in real estate advertising.

The Internet ad revenues included in the three media groups above rose 29.4% in October due to continued growth in both display and classified advertising.

TimesSelect, the fee-based product on NYTimes.com that includes The Times's distinctive columnists and extensive access to its archives, currently has approximately 565,000 subscribers, with about 65% receiving TimesSelect as a benefit of their home-delivery subscriptions and 35% receiving it from online-only subscriptions. Year-to-date October, TimesSelect has generated $7.9 million in revenues.

Circulation revenues for October decreased 1.1%. Circulation revenues increased at The New York Times Media Group and declined at the Regional and New England Media Groups.

About.com - Advertising revenues at About.com rose 26.3%. October's growth was due to increases in both cost-per-click and display advertising. Display advertising increased on strength in the retail, entertainment, technology, pharmaceutical and manufacturing categories.

Discontinued Operations - In September, the Company announced plans to sell its Broadcast Media Group, which is now classified under discontinued operations. Revenues for the Broadcast Media Group for October and the first 10 months of 2006 and 2005 are included in the tables in this release.

The New York Times Company (NYSE: NYT), a leading media company with 2005 revenues of $3.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

This press release can be downloaded from www.nytco.com

                      THE NEW YORK TIMES COMPANY
                   2006 TOTAL COMPANY REVENUES (a)
                       OCTOBER AND YEAR TO DATE
----------------------------------------------------------------------

Total Company
 Revenues
 ($ 000's)
                      October                    Year to Date
             ---------------------------------------------------------
                                      %                              %
                 2006      2005  Change       2006        2005  Change
             --------- --------- ------ ----------- ----------- ------
Advertising
 Revenues
 News Media
   National   $99,533  $107,087   -7.1    $744,192    $766,576   -2.9
   Retail      47,691    48,559   -1.8     385,143     391,241   -1.6
   Classified  55,003    59,935   -8.2     501,231     512,141   -2.1
   Other Ad
    Revenue     7,045     6,487   +8.6      53,115      50,662   +4.8
             --------- ---------        ----------- -----------
 Total News
  Media Group 209,273   222,068   -5.8   1,683,681   1,720,619   -2.1

 About.com      7,402     5,863  +26.3      61,219      32,140    N/A
             --------- ---------        ----------- -----------

Total Ad
 Revenues
 from
 Continuing
 Operations   216,675   227,931   -4.9   1,744,900   1,752,760   -0.4

Circulation
 Revenues      84,246    85,164   -1.1     739,239     741,135   -0.3
Other
 Revenues (b)  23,695    21,077  +12.4     199,517     180,231  +10.7
             --------- =========        ----------- ===========

Total Company
 Revenues
 from
 Continuing
 Operations  $324,616  $334,172   -2.9  $2,683,656  $2,674,126   +0.4
             ========= =========        =========== ===========

Discontinued
 Operations:
 Broadcast
 Media Group
 (c)           20,193    14,020  +44.0     127,734     115,802  +10.3

----------------------------------------------------------------------

(a) Numbers may not add due to rounding.
(b) Primarily includes revenues from wholesale delivery operations,
 news services, direct marketing, digital archives, commercial
 printing and TimesSelect.
(c) In September, the Company announced plans to sell the Broadcast
 Media Group.
                      THE NEW YORK TIMES COMPANY
                    2006 ADVERTISING REVENUES (a)
                       OCTOBER AND YEAR TO DATE
----------------------------------------------------------------------

Total Company
 Advertising
 Revenues
 ($ 000's)
                      October                    Year to date
             ---------------------------------------------------------
                                      %                              %
                 2006      2005  Change       2006        2005  Change
             --------- --------- ------ ----------- ----------- ------
News Media
 Group
  New York
   Times
   Media
   Group     $132,329  $139,893   -5.4  $1,017,838  $1,025,830   -0.8
  New England
   Media
   Group       41,131    46,619  -11.8     348,699     388,386  -10.2
  Regional
   Media
   Group       35,814    35,556   +0.7     317,144     306,403   +3.5
             --------- ---------        ----------- -----------

Total News
 Media Group  209,273   222,068   -5.8   1,683,681   1,720,619   -2.1

About.com       7,402     5,863  +26.3      61,219      32,140    N/A
             --------- ---------        ----------- -----------

Total Ad
 Revenues
 from
 Continuing
 Operations  $216,675  $227,931   -4.9  $1,744,900  $1,752,760   -0.4
             ========= =========        =========== ===========

Discontinued
 Operations:
 Broadcast
 Media Group
 (b)           20,014    13,784  +45.2     125,683     113,320  +10.9

----------------------------------------------------------------------

(a) Numbers may not add due to rounding.
(b) In September, the Company announced plans to sell the Broadcast
 Media Group.
              THE NEW YORK TIMES COMPANY
           2006 NEWS MEDIA AD REVENUE GROWTH
                 BY CLASSIFIED CATEGORY
                OCTOBER AND YEAR TO DATE
--------------------------------------------------------

                        % Change           % Change
                         Oct. '06           YTD '06
                       vs. Oct. '05       vs. YTD '05
                     -----------------------------------

News Media
  Help Wanted                  -19.1               -9.7
  Real Estate                   -0.7              +12.0
  Automotive                   -11.0              -14.5

--------------------------------------------------------
                      THE NEW YORK TIMES COMPANY
                  2006 PRINT ADVERTISING VOLUME (a)
       (Inches in thousands, Preprints in thousands of copies)
                       OCTOBER AND YEAR TO DATE
----------------------------------------------------------------------


                         October                  Year to Date
----------------------------------------------------------------------
                                        %                            %
                    2006     2005  Change      2006       2005  Change
                 -------- -------- ------ ---------- ---------- ------
National           240.2    275.6  -12.8    1,903.2    1,996.5   -4.7
Retail             614.6    637.2   -3.5    5,157.8    5,329.7   -3.2
Classified         886.8    922.7   -3.9    8,097.1    8,175.1   -1.0
                 -------- --------        ---------- ----------
Total ROP        1,741.7  1,835.4   -5.1   15,158.1   15,501.2   -2.2
                 -------- --------        ---------- ----------
Part Run/ Zoned    214.4    209.2   +2.5    1,673.1    1,757.5   -4.8
                 -------- --------        ---------- ----------

Total            1,956.1  2,044.6   -4.3   16,831.2   17,258.7   -2.5
                 ======== ========        ========== ==========

Preprints        262,961  275,394   -4.5  2,323,725  2,367,722   -1.9
----------------------------------------------------------------------

(a) Advertising volume is based on preliminary internal data, which
 may be updated in subsequent reports and may not be indicative of
 advertising revenue or operating profit. Numbers may not add due to
 rounding.

CONTACT: The New York Times Company
Catherine J. Mathis, 212-556-1981
mathis@nytimes.com
or
Paula Schwartz, 212-556-5224
schwap@nytimes.com

SOURCE: The New York Times Company