NEW YORK--(BUSINESS WIRE)--Sept. 7, 2006--The New York Times
Company announced today the launch of a new mobile site,
http://mobile.nytimes.com, which provides access to news and
information from NYTimes.com via mobile devices including Web-enabled
phones and PDAs. Readers can scan headlines on the section-fronts or
read the complete articles from Latest News, World, Business, Sports,
Arts and all other top-level sections of the Web site. The NYTimes.com
mobile site can be activated for free by typing
http://mobile.nytimes.com into the Web browser of a Web-enabled phone
or PDA.
"The NYTimes.com mobile site reinforces our commitment to offer
readers the high-quality journalism of The New York Times across all
platforms," said Vivian Schiller, senior vice president and general
manager, NYTimes.com. "We are thrilled to now offer such a rich
reading experience on mobile devices. We will continue to take
advantage of all digital technology to provide our readers with Times
journalism where, when and how they want it."
Providing a similar navigation to the Web site, the NYTimes.com
mobile site provides a version of NYTimes.com that is easily read and
navigated on mobile phones. The site is not dependent on carriers. Any
consumer who has a Web-enabled phone and pays for a Web data plan will
be able to access the mobile site.
All NYTimes.com mobile site visitors can view NYTimes.com
sections, articles and photos without needing to register and can
search the seven-day news archive. NYTimes.com registration is
required to e-mail an article, and TimesSelect registration is
required to read TimesSelect columns and to utilize the News Tracker
alert and Times File tools.
NYTimes.com worked with Starcut USA Inc to develop the mobile
site. The site is advertiser-supported. Microsoft Windows Mobile has
signed on as the debut advertiser. All pages on the mobile site (with
the exception of the Log In page) will have a banner ad at the top and
a sponsorship of article tools.
Many enhancements for the mobile site are planned, including new
tools allowing readers access to weather, stock prices, sports scores
and movie showtimes. Each tool will be accompanied by a new
sponsorship opportunity.
About The New York Times Company
The New York Times Company (NYSE: NYT), a leading media company
with 2005 revenues of $3.4 billion, includes The New York Times, the
International Herald Tribune, The Boston Globe, 15 other daily
newspapers, nine network-affiliated television stations, two New York
City radio stations and 35 Web sites, including NYTimes.com,
Boston.com and About.com. The Company's core purpose is to enhance
society by creating, collecting and distributing high-quality news,
information and entertainment.
This press release can be downloaded from www.nytco.com and
www.nytimes-community.com
CONTACT: The New York Times Company
Diane McNulty, 212-556-5244
mcnuldc@nytimes.com
or
Cynthia Collins, 646-698-8191
collinsc@nytimes.com
SOURCE: The New York Times Company
