Starbucks Customers Benefit From 15 Articles Per Day
NEW YORK, February 27, 2013 – The New York Times today announced that it is offering Starbucks customers free digital access to 15 articles per day on NYTimes.com through the Starbucks Digital Network (SDN).
Customers who are logged into the SDN can access up to three articles across five sections per day, including Top News, Business, Technology and Most E-Mailed. The fifth rotating section features the corresponding special section of the daily print paper and includes: Sports (Monday); Science (Tuesday); Dining (Wednesday); Styles (Thursday); Weekend (Friday); The Magazine (Saturday); and Sunday Review (Sunday).
The new web-based, cross-platform solution utilizes a responsive design optimized for desktops, tablets and smartphones.
The New York Times newspaper is already widely distributed in Starbucks restaurants across the country. The enhanced access will be available only in U.S. company-operated stores that offer free AT&T Wi-Fi.
“Starbucks is the ideal setting for The Times to offer enhanced digital access,” said Yasmin Namini, senior vice president, marketing and circulation, The New York Times. “Customers on SDN will discover a diverse selection of Times content updated in real-time, from the day’s top stories to more in-depth features and opinion.”
The New York Times allows non-subscribers to access a limited number of articles per month on NYTimes.com. Additional access requires a digital subscription. Details and pricing for these plans are available at www.NYTimes.com/Access.
About The New York Times Company
The New York Times Company, a leading global, multimedia news and information company with 2012 revenues of $2.0 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, NYTimes.com, BostonGlobe.com, Boston.com and related properties. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news and information.
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