Weekday Circulation up 40% over September 2011; Sunday up 28%
For the Third Consecutive Reporting Period, Sunday Home Delivery
Also Shows Gains
NEW YORK--(BUSINESS WIRE)--Oct. 30, 2012--
For the six-month period ending September 30, 2012, The New York Times
saw solid circulation growth according to the just released Audit Bureau
of Circulations (ABC) report. Total average
circulation, which includes total print and total digital, was
1,613,865 for Monday–Friday and 2,100,893 for Sunday.
The gains in total average circulation over the same period one year ago
were 40% for Monday-Friday and 28% for Sunday. As with the last
reporting period, these gains can largely be attributed to the
continuing popularity of The Times’s digital subscription packages and
to ABC rules on reporting digital circulation.
For this most recent ABC reporting period, total
average digital circulation for Monday-Friday was 896,352 (up
136% over one year ago) and for Sunday, it was 850,816 (up 129%). This
category of circulation includes all paid and verified digital
subscription copies as well as paid subscriptions to replica editions
and e-readers including Amazon’s Kindle and the Barnes & Noble NOOK.
For the six-month period ending September 30, 2012, total
average print circulation for The New York Times for
Monday-Friday was 717,513 and total average print circulation for Sunday
was 1,250,077. These figures represent declines; -6.9% for Monday-Friday
and -1.8% on Sunday, when compared to the same period last year.
However, we continue to see growth in our Sunday home delivery
circulation, which for this reporting period was 998,080, a 0.6%
increase over the same period one year ago. This marks the third
consecutive reporting period with increases in Sunday home delivery and
a proof point of the value of free all digital access, which is provided
as a benefit of all print subscriptions to The Times in terms of
acquisition and retention efforts.
About The New York Times Company
The New York Times Company (NYSE: NYT), a leading global, multimedia
news and information company with 2011 revenues of $2.3 billion,
includes The New York Times, the International Herald Tribune, The
Boston Globe, NYTimes.com,
and related properties. The Company’s core purpose is to enhance society
by creating, collecting and distributing high-quality news and
This press release can be downloaded from www.nytco.com.
Source: The New York Times
Eileen Murphy, 212-556-1982