Times Digital Subscribers to have Full Access to Times Content in
NEW YORK--(BUSINESS WIRE)--Jun. 25, 2012--
The New York Times (www.NYTimes.com)
and FlipboardTM (www.flipboard.com)
have collaborated to deliver the latest news and award-winning
journalism from The New York Times, designed and formatted for optimal
reading on Flipboard for iPad and iPhone. The New York Times on
Flipboard will be available starting Thursday, June 28.
Today’s announcement marks firsts for both companies.
For The New York Times, it marks the launch of NYT Everywhere, a new
strategy designed to expand its reach to users on third-party platforms.
It is the first time that The Times has offered paid subscribers full
access to its content off a Times platform.
For Flipboard, this is the first time readers can access premium content
from a publisher within Flipboard’s critically acclaimed user
experience. Flipboard designed this authentication and navigation
experience specifically for The New York Times.
Following authentication by Flipboard, Times subscribers will have full
access to all content including full articles, videos, photo slideshows
and blogs. By tapping on The New York Times logo, readers will be able
to browse stories from various New York Times sections, everything from
Politics to Business to Style. As with other New York Times news
applications, the Top News section of the app is free to all.
“With the launch of NYT Everywhere, with Flipboard, we are continuing
our effort to extend the user-experience across a variety of platforms
to reach readers where they want to access our journalism,” said Denise
Warren, general manager, NYTimes.com and senior vice president and chief
advertising officer, The New York Times Media Group. “We’re excited to
offer our subscribers the option of Flipboard’s rich experience and also
to bring our authoritative news, opinion and superior multimedia to a
new audience of Flipboard users who may not yet be Times subscribers.”
“There are more and more people reading on mobile devices every day. And
it’s more important than ever that great content be discoverable,
beautiful and sustainable on these devices,” said Mike McCue, CEO of
Flipboard. “With Flipboard we’ve tried to create a path to all
three—where publishers can be found, articles and images easily paged
through, advertising enjoyed and now subscriber models supported.”
About The New York Times Company
The New York Times Company (NYSE: NYT), a leading global, multimedia
news and information company with 2011 revenues of $2.3 billion,
includes The New York Times, the International Herald Tribune, The
Boston Globe, NYTimes.com,
and related properties. The Company’s core purpose is to enhance society
by creating, collecting and distributing high-quality news, information
Flipboard is the world’s first social magazine, a single place to see
everything you care about. Inspired by the beauty and ease of print
media, Flipboard is designed so you can easily flip through news from
around the world or stories from right at home, helping people find the
one thing that can inform, entertain or even inspire them every day.
Start reading your magazine by downloading Flipboard at www.flipboard.com.
The company is based in Palo Alto, California and backed by legendary
investors Kleiner Perkins Caufield & Byer, Index Ventures and Insight
Venture Partners. You can follow us at twitter.com/flipboard.
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Source: The New York Times
For The New York Times:
Eileen Murphy, 212-556-1982
Marci McCue, 408-921-6993
van der Boom, 415-373-2737