Audit Bureau of Circulations Biannual Report Shows Increase in
Daily and Sunday Circulation
BOSTON--(BUSINESS WIRE)--May. 1, 2012--
The Boston Globe announced today that its circulation has grown for the
first time since September of 2004, according to numbers released by the Audit
Bureau of Circulations (ABC).
Total average Sunday circulation is currently 365,512 and total average
daily circulation is 225,482, representing a year-over-year increase.
Sunday circulation is up 2.5 percent, and total daily circulation is up
2.9 percent.
“This growth clearly reflects our readers’ dedication to our
high-quality and award-winning journalism delivered both in print and
across a variety of digital devices,” said Christopher Mayer, publisher
of The Boston Globe. “With the largest newsroom in New England, we’re
providing the most reliable and in-depth coverage in the region.”
Overall audience continues to grow. In March of 2012, BostonGlobe.com and Boston.com
combined reached over 7 million unique monthly visitors. Paid digital
subscribers to BostonGlobe.com and
the Globe's e-readers and replica editions totaled approximately 18,000
as of March 18, 2012, up approximately 13 percent since the end of the
fourth quarter of 2011.
The ABC March 31 period for The Boston Globe comprises reporting through
March 25, 2012. The averages include but do not reflect numbers related
to BostonGlobe.com for the full reporting period, as BostonGlobe.com
launched to paid subscribers on October 18, 2011. Numbers related to the
new Globe ePaper are also not included, as it launched in late March.
About The Boston Globe:
The Boston Globe is wholly owned by the New York Times Company (NYSE:
NYT), a leading, global multimedia news and information company with
2011 revenues of $2.3 billion, that includes The New York Times, the
International Herald Tribune, The Boston Globe, NYTimes.com,
BostonGlobe.com,
Boston.com,
About.com
and related properties. The Company's core purpose is to enhance society
by creating, collecting and distributing high-quality news, information
and entertainment.
Source: The Boston Globe
The Boston Globe
Jenny Long, 617-929-2645
Director Consumer
Marketing
jclong@globe.com
Follow
Boston Globe Corporate Communications on Twitter @BGlobeComm
