Redesign Introduces Expanded Content, Interactive Tools and Multimedia
NEW YORK, Apr 17, 2012 (BUSINESS WIRE) --The New York Times today unveiled a redesign of its popular Well section
includes new interactive and multimedia features and a new design that
will better showcase the depth and breadth of The Times's expanded
health and wellness content.
The redesigned Well section serves as a unique online destination for
readers who are looking to live better lives every day. The expanded
section includes a variety of news stories, popular columns, interactive
tools, quizzes and video organized around nine key topics: Body, Mind,
Food, Fitness, Love, Family, Doctors, Patient Voices and Well Pets.
New and expanded interactive modules and content in the Well section
Well Quizzes: Health quizzes and diagnostics designed to help readers
test their knowledge, assess their health or gauge the strength of
Think Like a Doctor: In this interactive series, Lisa Sanders, author
of The New York Times's Diagnosis column, offers readers a real-world
case, patient files and lab results and challenges them to think like
a doctor and come up with a diagnosis.
Vegan for Beginners: A regular series that will provide practical tips
and small steps to help people who are trying to cut back or stop
eating dairy, eggs and meat.
Five Things to Know: A regular feature that explores five new or
surprising findings related to an important health topic.
Life, Interrupted: Essays and videos from Suleika Jaouad, who will
document her bone marrow transplant and experiences as a young adult
facing cancer in her 20s.
Well editor Tara Parker-Pope will lead the Well team and write regular
features, including the Well column, which now also appears monthly in
The New York Times Magazine.
National Jewish Health is a sponsor of Well in The New York Times
Magazine and an initial launch advertiser of Well's online redesign.
National Jewish Health in Denver, Colorado, is known worldwide for
treatment of patients with respiratory, cardiac, immune and related
disorders, and for groundbreaking medical research since it was founded
Well will continue to showcase patient stories through its popular
"Picture Your Life" and "Patient Voices" multimedia features, that use
photos, audio and reader-generated content to highlight those living
with various health challenges. In the coming months, the new Well will
also relaunch its popular "Run Well" training tool, offering readers
free training plans for the marathon, half marathon and 10k.
"Well has always been a destination for anyone looking to improve their
everyday lives, from mind and body, to their relationships," said Ms.
Parker-Pope. "The new Well offers the same high-quality content that our
readers love, plus a number of new features, delivered in a modern,
stimulating and interactive way that maximizes the user experience."
Well contributors include Gretchen Reynolds, whose Phys Ed column
remains one of The New York Times's most popular features; Dr. Pauline
Chen, author of the "Doctor and Patient" column; and Anahad O'Connor,
author of the long-running "Really?" column, who will be joining the
Well team as a full-time staff reporter.
Several Times writers and contributors will also showcase their work on
Well, including Jane Brody, columnist; Gina Kolata, medical writer and
author of the "Personal Best" fitness column; and Dr. Perri Klass,
pediatrician and author of the "18 and Under" column.
About The New York Times Company
The New York Times Company (NYSE: NYT), a leading global, multimedia
news and information company with 2011 revenues of $2.3 billion,
includes The New York Times, the International Herald Tribune, The
Boston Globe, NYTimes.com,
and related properties. The Company's core purpose is to enhance society
by creating, collecting and distributing high-quality news, information
This press release can be downloaded from www.nytco.com.
SOURCE: The New York Times Company
The New York Times
Stephanie Yera, 212-556-1957