NYTimes.com Pay Gate to Move to 10 Free Articles Each Month Starting
Existing Subscribers Invited to Gift a Complimentary 12-Week
NEW YORK--(BUSINESS WIRE)--Mar. 20, 2012--
The New York Times Media Group announced today that as of Sunday, March
18, one year after launching paid digital subscriptions, it had
approximately 454,000 paid subscribers to its various digital
subscription packages, e-readers and replica editions of The New York
Times and the International Herald Tribune (IHT).
The Times also announced that beginning in April it would be moving the
pay gate at NYTimes.com
to 10 free articles a month from 20. With this change, The Times’s
digital subscription plan will continue to allow for access to a
generous amount of free content on the Web site and across multiple
In making today’s announcement, Arthur Sulzberger, Jr., chairman and
chief executive officer of The New York Times Company and publisher of
The New York Times, said, “Last year was a transformative one for The
Times as we began to charge for digital access to our content. Today,
close to a half million people are now paying for digital content from
The Times and the IHT. We knew that readers placed a high value on our
journalism, and we anticipated they would respond positively to our
digital subscription packages. Our commitment to all of our subscribers,
both print and digital, is that we will continue to invest in and evolve
our journalism and our products, and we will remain a source of
trustworthy news, information and high-quality opinion for many years to
The benefits of a paid New York Times print or digital subscription have
grown substantially over the past year as The Times continues to develop
mobile and digital products exclusively for subscribers. Among other
products, since March of 2011, The Times has launched The Collection app
for iPad and the Election 2012 app for iPhone and Android devices.
Over the past year, NYTimes.com has continued to enhance and expand its
scope. In recent months, the site has significantly grown its Bits blog
and its Theater section. In addition, NYTimes.com continues to embrace
multimedia storytelling and video. It recently launched a daily live
business news video program, Business Day Live, and featured live video
reports during coverage of the Super Tuesday primaries.
To mark the first anniversary, The Times will offer a special thank you
gift to existing digital subscribers and home delivery subscribers who
have linked their accounts for digital access. Later this month, those
subscribers will be invited to give a gift of a 12-week subscription to
the NYTimes.com + Smartphone Apps package to a non-subscribing friend or
More details about The New York Times’s digital subscriptions:
Beginning in April, all users of NYTimes.com will be able to enjoy 10
articles at no charge each month (including slideshows, videos and
other forms of content). Beyond 10 articles and for unlimited access*
to the site, users will be asked to become digital subscribers.
On The Times’s smartphone and tablet applications, the Top News
sections will remain free. To delve deeper into the apps’ other
sections, users will be asked to become digital subscribers.
Readers who come to Times articles through links from e-mail, search,
blogs and social media will continue to be able to access those
individual articles, even if they have reached their reading limit.
For some search engines, users will have a daily limit of five free
links to Times articles.
The Times is continuing to offer three digital subscription packages
that allow users to choose the devices on which they want to access
Times content. NYTimes.com will be included as part of any
subscription. Details and pricing for these plans are available at http://www.nytimes.com/subscriptions/Multiproduct/lp5558.html?campaignId=39UR4.
All New York Times home delivery newspaper subscribers continue to
receive free, unlimited access* to NYTimes.com and the full content on
all of The Times’s applications. Home delivery subscribers can go
to sign up for free access.
Subscribers to the print edition of the International Herald Tribune,
the global edition of The New York Times, continue to receive free,
unlimited access* to NYTimes.com and access to the IHT’s various
The homepage at NYTimes.com and all section fronts will remain free to
browse for all users at all times.
*Mobile apps are not supported on all devices. Does not include e-reader
editions, Premium Crosswords or The New York Times Crossword apps. Other
For more details about The Times’s digital subscriptions, go to http://www.nytimes.com/subscriptions/Multiproduct/lp6128.html?campaignId=39UWH.
About The New York Times Company
The New York Times Company (NYSE: NYT), a leading global, multimedia
news and information company with 2011 revenues of $2.3 billion,
includes The New York Times, the International Herald Tribune, The
Boston Globe, NYTimes.com,
and related properties. The Company’s core purpose is to enhance society
by creating, collecting and distributing high-quality news, information
Source: The New York Times Company
The New York Times Company
Eileen Murphy, 212-556-1982