The About Group’s First Paid Service Enhances Calorie Count’s
Online Community
NEW YORK--(BUSINESS WIRE)--Mar. 14, 2012--
Calorie
Count (www.caloriecount.com),
a free award-winning health and wellness Web site with more than 3.7
million members, has launched a Premium Service, which enables
subscribers to more effectively reach their nutritional goals through
expert personalized nutrition advice and support from registered
dietitians.
The first paid service offered by The New York Times Company’s About
Group, Calorie Count’s Premium Service bridges the gap between valuable
free, automated services like those Calorie Count will continue to offer
and well-known but expensive diet plans. With subscriptions ranging from
$9.99 to $29.99 per month, the Premium Service is designed to enable
more online users to have affordable access to expert nutrition advice
and support.
The Premium Service is an enhancement to Calorie
Camp, Calorie Count's interactive and educational healthy lifestyle
social network launched in December 2011. Calorie Camp members can set
specific nutrition and wellness goals, track and share their daily food
logs, and receive support and feedback from the Calorie Count community.
Building upon Calorie Camp’s free functionality and support from the
community, the Premium Service connects subscribers with a designated
dietitian, who will review the member’s eating behaviors and food
logging and offer personalized, ongoing nutritional guidance based on
the user’s specific needs.
“For years, Calorie Count has given consumers the power to change their
health and lifestyles by providing tools, knowledge and support from our
highly-engaged community,” said Igor Lebovic, co-founder,
CalorieCount.com. “Now, by combining our existing free online tools with
the efficiency of communication through the Web, we can offer our
members access to expert feedback in a price range that’s accessible for
people who could not previously afford to work with a nutrition
professional.”
Calorie Count’s Premium Service has monthly subscriptions for three
levels of access:
-
Premium Lite – $9.99: Subscribers receive daily feedback on all
submitted food logs and reports.
-
Premium Standard – $19.99: In addition to feedback on all
submitted food reports, subscribers receive an initial health
assessment to set personal and Calorie Camp goals, and a weekly
check-in with a dietitian to evaluate behaviors and receive expert
recommendations for change.
-
Premium Plus – $29.99: Incorporates all of the elements of the
first two levels, and also allows subscribers to ask questions and
receive expert guidance at any time through a direct messaging service.
“Our Calorie Count community members are truly an inspiration. As a
registered dietitian, there’s no greater joy for me than to see them
take control of their health and well-being,” added Rachel Berman,
director of nutrition for CalorieCount.com. “Even the most conscientious
dieter needs support and guidance. Our new Premium Service will enhance
the online community by connecting us more directly with our members.”
Calorie Count’s Premium Service is the latest product in Calorie Count’s
growing lineup of healthy-living
tools, created to aid members as they monitor their wellness goals,
seek expert nutritional advice and interact with other members of
Calorie Count’s engaged community. Most recently, Calorie Count launched
its first app
for iPad, designed to help members easily and quickly track their
progress with tools that take full advantage of the iPad’s unique
functionality.
For more information and to become a member, visit www.caloriecount.com.
To download the iPad app or other free mobile applications created by
Calorie Count, visit caloriecount.com/mobile.
To learn more about Calorie Count’s social networking platform, Calorie
Camp, visit http://caloriecount.about.com/calcamp/join.
Follow Calorie Count on Facebook
and Twitter.
About The About Group
The About Group comprises the Web sites About.com,
ConsumerSearch.com
and CalorieCount.com.
About.com
is a valuable platform for content that helps users solve the large and
small needs of everyday life. ConsumerSearch.com
analyzes expert and user-generated consumer product reviews and
recommends the best products to purchase based on the findings. CalorieCount.com
is an online resource that helps users solve the everyday challenges of
losing weight and living a healthy lifestyle.
About The New York Times Company
The New York Times Company (NYSE: NYT), a leading global, multimedia
news and information company with 2011 revenues of $2.3 billion,
includes The New York Times, the International Herald Tribune, The
Boston Globe, NYTimes.com,
BostonGlobe.com,
Boston.com,
About.com
and related properties. The Company's core purpose is to enhance society
by creating, collecting and distributing high-quality news, information
and entertainment.
Source: The New York Times Company
The New York Times Company
Kristin Mason, 212-204-1984
kmason@about.com
or
Meredith
Worsham, 212-204-2617
mworsham@about.com
