NEW YORK--(BUSINESS WIRE)--Nov. 24, 2009--
The New York Times announced today the release of the
NYTimes application for BlackBerry® smartphones (http://www.nytimes.com/bbapp),
which allows readers to enjoy current news and information from The
Times on the latest generation of BlackBerry smartphones. Available for
free at www.nytimes.com/bbapp,
the NYTimes application formats content for optimal navigation and
display on BlackBerry smartphones, offers automatic synching and allows
users to store articles directly to their devices for offline reading.
For the launch, the NYTimes BlackBerry application is available for the
latest BlackBerry smartphone models: the BlackBerry® Tour™, the
BlackBerry Storm™, the Blackberry® Bold™ and the 8900-Curve 2™. For
readers with other BlackBerry smartphone models, The Times has shortcuts
to its mobile site available at http://mobile.nytimes.com.
“Mobile continues to be a very popular way for Times readers to access
our content,” said Marc Frons, chief technology officer, digital
operations, The New York Times Company. “With this new application for
BlackBerry smartphones, we are offering BlackBerry users with the latest
models a faster, more dynamic and more personalized experience for
reading up-to-the-minute news, analysis and opinion from NYTimes.com.”
Features of The NYTimes application for BlackBerry smartphones include:
Offline reading – access stored and saved content while airplane mode
is activated and in areas without cellular network coverage.
Simple navigation – view articles and pictures quickly.
Customization options – specify favorite sections, set synching
frequency and adjust font size to customize the experience.
Save and Share – save articles on the smartphone or share articles via
e-mail and SMS text.
is the advertising sponsor for the launch of the NYTimes BlackBerry
The application syncs via Wi-Fi® or cellular network and downloads the
most recent news directly to the user’s BlackBerry smartphone. When the
application is left open in the background, it automatically updates for
the latest news from NYTimes.com.
The application was developed and designed by The New York Times.
NYTimes BlackBerry application FAQ.
Screenshots of the application are available for download at www.nytco.com/press/BBapp.html.
The Times had near 80 million mobile page views last month
(according to internal data).
The BlackBerry and RIM families of related marks, images and symbols are
the exclusive properties and trademarks of Research In Motion Limited.
Wi-Fi is a registered trademark of the Wi-Fi Alliance.
About The New York Times Company
The New York Times Company, a leading media company with 2008 revenues
of $2.9 billion, includes The New York Times, the International Herald
Tribune, The Boston Globe, 15 other daily newspapers and more than 50
Web sites, including NYTimes.com, Boston.com and About.com. The
Company’s core purpose is to enhance society by creating, collecting and
distributing high-quality news, information and entertainment.
This press release can be downloaded from www.nytco.com
Source: The New York Times Company
The New York Times Company
Stacy Green, 212-556-7078