Wines from Top Regions of the World Selected For Enthusiasts
NEW YORK--(BUSINESS WIRE)--Aug. 13, 2009--
The New York Times announced today the launch of The
New York Times Wine Club, providing readers and other wine
enthusiasts with distinctive wines from many top regions around the
world. The New York Times Wine Club offers access to quality wines
sourced directly from small, family-run boutique wineries with limited
production.
Wine club members can choose from two participation levels, each
offering different wine styles and price points most suited to their
interest: the Times Sampler and the Times Reserve. For both levels,
wines will be shipped in six-bottle half-cases consisting of four red
and two white wine varietals. In addition, each shipment will include
customized tasting notes along with related wine, food and travel
content from The Times archives, including recipe and food pairings for
each wine.
The
New York Times Wine Club is operated independently of The Times’s
critics or other members of the news department.
“We started the Wine Club to offer our readers and other wine
aficionados the opportunity to discover great wines from around the
world,” said Thomas K. Carley, senior vice president, Strategic
Planning, The New York Times. “Many of our readers who enjoy good wine
will appreciate the range of varietals and styles from these boutique
wineries, as well as the unique tasting experience.”
The combination of wines offered through The
Times Wine Club is not available through other clubs and is made
possible by Global Wine Company. They have been selected by The Times to
operate its wine club because of their deep relationships with boutique
winemakers around the world. Global Wine Company is able to source wines
directly from wineries, with no private label or bulk wines. With Global
Wine Club, The Times can deliver expert wine selection and high-quality
wines backed up by a no-questions-asked replacement guarantee.
The Times Sampler – priced at $15 per bottle or $90 for a
six-bottle shipment – is for everyday drinking. Each wine is tasted and
selected for its quality and value, perfect for sharing with friends and
family.
The Times Reserve – priced at $30 per bottle or $180 for a
six-bottle shipment – is ideal to serve on special occasions or to help
wine enthusiasts build their collections. These are hand-selected
reserve bottles from some of the most exclusive winemakers in the world.
Wine club members will have the option to order half-cases delivered to
their home or office on a recurring basis (every one, two or three
months). They can also be purchased on a one-time basis or sent as a
gift. The cost of shipping and handling is $19.95 for six bottles. A
dedicated Web site, www.NYTwineclub.com,
allows readers to select one of the two member levels or make single
half-case purchases, and also includes recipe pairings and links to
additional food and wine content on www.NYTimes.com.
Global Wine Company’s wine-tasting team includes more than 10 wine
experts – each with 10 to 30 years of experience in the wine industry –
who travel the world and sample thousands of wines each year to find the
best quality bottles for the best value. Wines are sourced from wine
producing regions in more than 20 countries. Many of the wines offered
by The Times Wine Club come from wineries with limited or no presence in
the United States.
MODA International Marketing, the exclusive licensing agent for The
Times, negotiated the deal.
For more information or to become a member, please visit the Web site, NYTwineclub.com,
or call 877-NYT-6841 (877-698-6841).
About The New York Times Company
The New York Times Company, a leading media company with 2008 revenues
of $2.9 billion, includes The New York Times, the International Herald
Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more
than 50
Web sites, including NYTimes.com,
Boston.com
and About.com.
The Company’s core purpose is to enhance society by creating, collecting
and distributing high-quality news, information and entertainment.
About Global Wine Company, Inc.
Global Wine Company, Inc. (GWC) is the leading provider of high-quality
outsourced wine operations. GWC provides an end-to end white-label wine
club solution that partners market under their own brands. GWC handles
all global wine sourcing, state compliance, and customer fulfillment,
which enable partners to expand their brands into wine and drive
recurring revenue. GWC works with leading media, retail and e-commerce
partners. More at www.globalwineco.com
About MODA International Marketing, Inc.
MODA, est. in 1988, is a full service international licensing agency
specializing in corporate brand licensing. MODA’s expertise is building
profitable and new businesses from our clients’ brands and other
existing corporate assets. MODA develops and executes the strategy and
provides management ensuring sustainability of the new licensed
businesses. MODA’s innovative and strategic approach has resulted in
successful and sustainable brand extensions to a broad range of product
categories and retail channels. Clients include Fortune 500 companies,
non-profits, hotels, restaurants and publishing. BUILDING BUSINESSES
FROM B®ANDS. www.modaintl.com
This press release can be downloaded from www.nytco.com
Source: The New York Times Company
The New York Times Company
Diane McNulty, 212-556-5244
diane.mcnulty@nytimes.com
