Faith Hill, Marlee Matlin, Wolfgang Puck and Nate Robinson Are the First Contributors
NEW YORK--(BUSINESS WIRE)--Jun. 16, 2009--
a recent winner in this year’s Webby People’s Voice Awards and one of
the 15 most-visited Web sites in the United States, announced today it
has expanded its content offerings by adding celebrity guest authors to
the site. Among the first well-known personalities to contribute are the
country music star Faith Hill, the New York Knicks’ point guard Nate
Robinson and the Oscar-winning actress and author Marlee Matlin. The
renowned chef and restaurateur Wolfgang Puck will also contribute to the
site later this month.
“We are thrilled to welcome these talented celebrities, each a superstar
in his or her field, to About.com’s growing roster of quality content
providers,” said Cella Irvine, president and C.E.O., The About Group.
“Their expertise and insights will greatly enhance the user experience
and deepen our site’s rich offerings.”
The celebrity authors’ contributions will include features like videos,
interviews, original articles, advice and recipes. Recent contributions
Matlin, who shared her experience as a deaf parent of hearing
children and also wrote an article on growing up deaf for About.com’s Deafness
Web site; Ms.
Hill on her favorite holiday traditions for About.com’s Country
Music Guide; and an interview with Mr.
Robinson on the Basketball
Web site on how to succeed in the NBA, irrespective of your size.
Mr. Puck will be featured on About.com’s American
Food Web site, where he will discuss his new frozen pizza line and
share some of his signature recipes.
About.com is currently in discussions with other celebrities and plans
to feature them on a bi-monthly basis, adding to the more than 70,000
topics and more than 2 million pieces of original content. About.com
features more than 780 expert Guides who cover nearly every topic of
interest with new ones added regularly.
About The About Group
The About Group comprises the Web sites About.com, ConsumerSearch.com,
UCompareHealthCare.com and Caloriecount.about.com. About.com is one of
the Web's leading producers of original content. The site's expert
Guides provide users with accurate and unbiased information to help them
live happier, healthier and more successful lives. ConsumerSearch.com
analyzes expert and user-generated consumer product reviews and
recommends the best products to purchase based on their findings.
UCompareHealthCare.com provides dynamic interactive tools that enable
users to measure the quality of healthcare services.
Caloriecount.about.com offers weight management tools, social support
and nutritional information to help users achieve their diet goals.
The About Group is part of The New York Times Company, a leading media
company with 2008 revenues of $2.9 billion, which includes The New York
Times, the International Herald Tribune, The Boston Globe, 15 other
daily newspapers, WQXR-FM and more than 50
Web sites, including NYTimes.com,
The Company’s core purpose is to enhance society by creating, collecting
and distributing high-quality news, information and entertainment.
This press release can be downloaded from www.nytco.com
Source: The New York Times Company
The About Group
Erica McDonald, 212-204-1724