Times Reader 2.0 Now Available for Windows, Mac OS and Linux Users
NEW YORK--(BUSINESS WIRE)--May. 11, 2009--
New York Times (NYSE: NYT) and Adobe
Systems Incorporated (NASDAQ: ADBE) launched today Times
Reader 2.0, an enhanced version of the digital newspaper reader
with online/offline reading capabilities, powered by Adobe® AIR®
software, a key component of the Adobe Flash® Platform. Times
Reader 2.0 is now available on any computer running Windows, Mac OS
or Linux operating systems. Times Reader 2.0 more closely mirrors
the printed newspaper through improved navigation and functionality.
Robert Larson, vice president of digital production at The New York
“We are excited to release this enhanced version of Times Reader on
Adobe AIR,” said Robert Larson, vice president, digital production, The
New York Times. “The Times is committed to developing innovative
products to meet the needs and demands of our readers on whichever
platform they choose. Times Reader 2.0 brings together the rich
narrative of reading the print version with the benefits of online media
such as integrated search, news updates and video
Michele Turner, vice president of product marketing for the Platform
Business Unit at Adobe
“The new Times Reader on Adobe AIR provides a highly readable, engaging
mix of The New York Times print and Web editions,” said Michele
Turner, vice president, product marketing for the Platform Business Unit
at Adobe. “By leveraging the Flash Platform, using Adobe Flex®
Builder® to create the application and deploying it on Adobe AIR,
The New York Times is showcasing what is possible today with digital
publishing, by delivering a branded Rich Internet Application (RIA)
outside the browser that provides a closer, consistent connection to
New features of Times Reader 2.0 on Adobe AIR:
Blends the best of the print and Web: parallels printed news
with columns of high-quality text, combined with the dynamic
flexibility of the Web, including search, links and up-to-the minute
Enhances online/offline reading capabilities, allowing readers
to sync content via Wi-Fi and read synced content offline.
Downloads the Latest News section every five minutes from NYTimes.com.
Users can customize how often the Latest News is updated.
Provides the latest videos from NYTimes.com.
Allows readers to use the Browse mode to zoom out and view the
visual overlay of New York Times articles, similar to browsing the
Includes full text search.
Integrates interactive version of The New York Times premium
Reader users will also enjoy the standard features available in
previous versions, such as access to a seven-day article archive, the
premium crossword puzzles and the News in Pictures.
Reader 2.0 is available for $3.45 per week; it is free for New York
Times home delivery subscribers. For a limited time, readers can try a free
trial of four sections of Times Reader, which include Latest
Front Page, Business
Day and the Most
To sign up for Times
Reader 2.0 visit http://www.nytimes.com/timesreader.
For those readers who do not have Adobe AIR installed already, Adobe AIR
will automatically download and install along with the Times Reader
Times Reader initially launched in March 2007; it first appeared in beta
in September 2006.
About New York Times Company
The New York Times Company, a leading media company with 2008 revenues
of $2.9 billion, includes The New York Times, the International Herald
Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more
Web sites, including NYTimes.com,
The Company’s core purpose is to enhance society by creating, collecting
and distributing high-quality news, information and entertainment.
About Adobe Flash Platform and Adobe AIR
The Adobe Flash Platform is a complete system of integrated tools,
frameworks, clients and servers for the development of Web
applications, content and video that runs consistently across
operating systems and devices.
Adobe AIR enables developers to use proven Web technologies to quickly
design and build compelling applications that extend outside the
Adobe Flex Builder is a tool for developers to create and maintain
expressive Web applications that deploy consistently on all major
browsers, desktops, and operating systems.
About Adobe Systems Incorporated
Adobe (Nasdaq:ADBE) revolutionizes how the world engages with ideas and
information - anytime, anywhere and through any medium. For more
information, visit http://www.adobe.com.
© 2009 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe
logo, Adobe AIR, Flash and Flex Builder are either registered trademarks
or trademarks of Adobe Systems Incorporated in the United States and/or
other countries. All other trademarks are the property of their
This press release can be downloaded from www.nytco.com
Source: The New York Times Company
For The New York Times:
Stacy Green, 212-556-7078
Matt Rozen, 415-832-2268