The Subscriber Benefit is the Latest Addition to NYT Everywhere
NEW YORK--(BUSINESS WIRE)--Oct. 2, 2012--
The New York Times today launched a new experimental Web App for iPad (App.NYTimes.com)
built in HTML5 and formatted for optimal reading on the iPad.
The app is available exclusively to digital subscribers to NYTimes.com
with tablet access, which includes the Web + Tablet and All Digital
Access packages. It is also available to home delivery subscribers who
link their account for digital access. Subscribers are encouraged to
send feedback about their experience with the app.
“Our subscribers have told us they are interested in trying new ways of
reading The Times across a variety of platforms,” said Denise Warren,
senior vice president and chief advertising officer, The New York Times
Media Group, and general manager, NYTimes.com. “We are working
constantly to develop new products that distribute our content in
innovative ways, and this Web-based app is just one example of that.”
The Web App boasts several unique features, including four ways to read
and discover The Times:
1. Trending: The Trending section lists the top 25 trending Times
articles on Twitter from the past hour. This section functions in
conjunction with Cascade, a proprietary data visualization tool
developed by The Times Company’s Research & Development group, which
monitors the sharing of content on Twitter.
2. Times Wire: A continuous, reverse chronological feed of the
latest articles, videos and slide shows published on NYTimes.com.
3. Today’s Paper: In this reading format, users can browse the
app like they would the newspaper, with sections organized under print
4. All Sections: The full breadth of Times coverage, from
breaking news, to video and photography.
The app also features new swipe-friendly navigation for an easy reading
experience, as well as optimized designs for both portrait and landscape
Lincoln is the official launch sponsor of The NYTimes Web App.
“Lincoln’s sponsorship of our new Web App demonstrates a deepening of
our relationship with them, which blossomed last year with their
sponsorship of our digital subscription model launch,” said Ms. Warren.
The NYTimes Web App can be installed via Safari on iPad by visiting App.NYTimes.com.
To access the app, a digital subscription with Tablet access is
required. Details and pricing for these plans are available at www.NYTimes.com/Access.
About The New York Times Company
The New York Times Company (NYSE: NYT), a leading global, multimedia
news and information company with 2011 revenues of $2.3 billion,
includes The New York Times, the International Herald Tribune, The
Boston Globe, NYTimes.com,
and related properties. The Company’s core purpose is to enhance society
by creating, collecting and distributing high-quality news and
Source: The New York Times
The New York Times
Linda Zebian, 212-556-7153