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SK-II Air Touch Foundation Wins Beauty Industry's Highest Honor
Technologically Advanced Foundation Ionizer Named Best Foundation Product at 2007 CEW Awards
NEW YORK, May 2, 2007, 2007 /PRNewswire via COMTEX News Network/ -- SK-II, the luxury Japanese skincare line launched in the United States in 2004, was awarded the title of "Best Makeup Face Product" (over $18) at the annual Cosmetic Executive Women beauty awards on May 2nd, 2007. The product, designed to deliver even, flawless coverage has generated much industry buzz, and even a wait list, since its Fall 2006 launch.

"Being recognized by Cosmetic Executive Women, the beauty industry, the press and our peers is an incredible honor and a privilege," says Sergio Arreola, Associate Marketing Director, Western World, SK-II. "The technology behind Air Touch Foundation took eight years to perfect -- and we're thrilled at how well the product has been received."

Embraced by consumers, celebrities and professional makeup artists alike, SK-II Air Touch Foundation utilizes ionization technology to deliver precise foundation application. Once the compact is switched on, the foundation is given a positive charge, as a veil of pure pigment and moisturizing Pitera(C) is dispersed onto the skin. The foundation is drawn to negatively-charged moisture in the skin, delivering an even finish -- avoiding hair, eyebrows and clothing. Since like-charged particles repel each other, there is no build-up on the skin -- coverage is flawless, precise and perfectly even. Air Touch Foundation has been put to the ultimate perfection test by international makeup artist Pat McGrath, who relies on it backstage at the New York, Milan, and Paris fashion shows, as well as for her work with top celebrity clientele.

    Price: $150 for the starter set (device and refill), $80 per refill
    Availability: Select Saks Fifth Avenue locations.

About P&G Beauty

P&G Beauty (NYSE: PG) products help make beauty dreams real and grooming enjoyable everyday for millions of women and men worldwide. With more than 100 brands available in nearly 130 countries, P&G Beauty delivered sales of more than $21 billion in fiscal year 2005/06, making it a leading global beauty company. P&G Beauty offers trusted brands with leading technology to meet the full complement of beauty and grooming needs: Pantene(R), Olay(R), Head and Shoulders(R), Max Factor(R), Cover Girl(R), Always(R), Sassoon Professional(R), Wellaflex(R), Rejoice(R), Sebastian Professional(R), Herbal Essences(R), Koleston(R), Clairol Professional(R), Nice 'n Easy(R), Venus(R), Gillette(R), SK-II(R), Wella Professionals(R), Joy(R) by Jean Patou, Rochas(R), Escada(R), Hugo(R), Boss(R) and Lacoste(R) fragrances. Please visit www.pg.com for the latest news and in-depth information about P&G Beauty and its brands.

SOURCE P&G Beauty

Stefanie Cangiano or Cary Neer of PR Consulting, +1-212-228- 8181, or cary@prconsulting.net; or Wendy Kennedy of SK-II External Relations, +1-513-983-0470, kennedy.ws@pg.com

http://www.pg.com/

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