Technologically Advanced Foundation Ionizer Named Best Foundation Product at 2007 CEW AwardsNEW YORK, May 2, 2007, 2007 /PRNewswire via COMTEX News Network/ -- SK-II, the luxury Japanese skincare
line launched in the United States in 2004, was awarded the title of "Best
Makeup Face Product" (over $18) at the annual Cosmetic Executive Women beauty
awards on May 2nd, 2007. The product, designed to deliver even, flawless
coverage has generated much industry buzz, and even a wait list, since its
Fall 2006 launch.
"Being recognized by Cosmetic Executive Women, the beauty industry, the
press and our peers is an incredible honor and a privilege," says Sergio
Arreola, Associate Marketing Director, Western World, SK-II. "The technology
behind Air Touch Foundation took eight years to perfect -- and we're thrilled
at how well the product has been received."
Embraced by consumers, celebrities and professional makeup artists alike,
SK-II Air Touch Foundation utilizes ionization technology to deliver precise
foundation application. Once the compact is switched on, the foundation is
given a positive charge, as a veil of pure pigment and moisturizing Pitera(C)
is dispersed onto the skin. The foundation is drawn to negatively-charged
moisture in the skin, delivering an even finish -- avoiding hair, eyebrows and
clothing. Since like-charged particles repel each other, there is no build-up
on the skin -- coverage is flawless, precise and perfectly even. Air Touch
Foundation has been put to the ultimate perfection test by international
makeup artist Pat McGrath, who relies on it backstage at the New York, Milan,
and Paris fashion shows, as well as for her work with top celebrity clientele.
Price: $150 for the starter set (device and refill), $80 per refill
Availability: Select Saks Fifth Avenue locations.
About P&G Beauty
P&G Beauty (NYSE: PG) products help make beauty dreams real and grooming
enjoyable everyday for millions of women and men worldwide. With more than
100 brands available in nearly 130 countries, P&G Beauty delivered sales of
more than $21 billion in fiscal year 2005/06, making it a leading global
beauty company. P&G Beauty offers trusted brands with leading technology to
meet the full complement of beauty and grooming needs: Pantene(R), Olay(R),
Head and Shoulders(R), Max Factor(R), Cover Girl(R), Always(R), Sassoon
Professional(R), Wellaflex(R), Rejoice(R), Sebastian Professional(R), Herbal
Essences(R), Koleston(R), Clairol Professional(R), Nice 'n Easy(R), Venus(R),
Gillette(R), SK-II(R), Wella Professionals(R), Joy(R) by Jean Patou,
Rochas(R), Escada(R), Hugo(R), Boss(R) and Lacoste(R) fragrances. Please
visit www.pg.com for the latest news and in-depth information about P&G Beauty
and its brands.
SOURCE P&G Beauty
Stefanie Cangiano or Cary Neer of PR Consulting, +1-212-228- 8181, or
firstname.lastname@example.org; or Wendy Kennedy of SK-II External Relations, +1-513-983-0470,