Dreft(R) Invites Moms to Bond Intimately with Hasselbeck through Dreft.com
CINCINNATI, June 29 /PRNewswire/ -- Dreft(R), the No. 1 pediatrician-
recommended brand of laundry detergent, is delighted to invite moms and moms-
to-be across the country to share in the intimate pregnancy and motherhood
journey of Elisabeth Hasselbeck of "The View." Hasselbeck will post
exclusive, personal thoughts and observations during her last trimester
through the early months of motherhood in her personal blog on Dreft.com.
"Pregnancy and motherhood are the most beautiful and significantly life-
altering events that I've ever experienced," said Hasselbeck. "I find it's a
thread that ties moms together. It's my privilege to share my own thoughts
and emotions with Dreft moms, and I hope that women can find support and
camaraderie through the blog."
Check out Dreft.com today as Dreft welcomes Elisabeth into the Dreft
family, and look for Hasselbeck's exclusive pregnancy blog this fall.
Hasselbeck's blog will include 12 personal stories recounting her experiences
and emotions both before and after the birth of her second child, due in
November, along with photos of the new baby.
"We are so excited to be a part of Elisabeth's journey through
motherhood," said Scott Daniel, Dreft brand manager. "This fall, as we invite
all new moms to share their own personal experiences and photos on our
website, we also wanted to give them something special to celebrate such a
unique time in their lives."
About Elisabeth Hasselbeck
Originally from Rhode Island, Hasselbeck is a Boston College graduate who
worked as a shoe designer for Puma; appeared on CBS reality show, "Survivor:
Australian Outback" and hosted "The Look for Less" program on the Style
Network. Hasselbeck currently co-hosts "The View" and is married to college
sweetheart, NFL quarterback, Tim Hasselbeck. On April 6, 2005, she gave birth
to her first child, a beautiful baby girl, Grace Elisabeth Hasselbeck.
About Dreft(R)
For more than 70 years, Dreft has been the leading baby laundry detergent
for fabrics that may touch baby's skin. It is specially formulated for the
unique needs of baby items and is the #1 choice of pediatricians. For more
information on Dreft products and caring for baby's clothes, visit
www.dreft.com.
About Procter & Gamble [NYSE:PG]
Three billion times a day, P&G brands touch the lives of people around the
world. The company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R),
Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R),
Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R),
Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The
P&G community consists of over 135,000 employees working in over 80 countries
worldwide. Please visit http://www.pg.com for the latest news and in-depth
information about P&G and its brands.
SOURCE The Procter & Gamble Company
06/29/2007
CONTACT: Sloane Magny of PainePR, +1-212-613-4922, smagny@painepr.com,
for The Procter & Gamble Company; or Allison Yang of Procter & Gamble,
+1-513-983-8178, or yang.al.3@pg.com
8721 06/29/2007 18:07 EDT http://www.prnewswire.com
