Through a One-of-a-Kind Interactive Experience, Gain and Wanda Help
People Celebrate Their Unique Personalities by Finding Their Perfect
CINCINNATI--(BUSINESS WIRE)--Jul. 2, 2012--
Comedian and actress Wanda Sykes has become the official Gain®
Scent Matchmaker and, along with Gain, is hosting an anything but
ordinary, interactive YouTube experience that helps people celebrate
what makes them unique and find their perfect scent match.
Gain Anything But Ordinary Scents (Photo: Business Wire)
People are all diverse, with different scent preferences and experiences
that help make everyone unique and eager to find a scent match that
helps express who they are. According to a 2012 study by Wakefield
Research on behalf of Gain, 72% of Americans feel it is important for
their personal scent to match their personality.
“Gain understands, like me, that it’s all about finding the things that
make us happy, like scent, and having a little fun,” said Wanda Sykes.
“I've had a lot of fun working with Gain over the past few months and
with their variety of scents. It’s the perfect brand to experiment with
to find a scent that is your perfect match.”
The Gain matchmaker program features an interactive YouTube
video questionnaire, in which Wanda will lead participants through a
unique, digital experience to find their own scent match based on their
personality. Through a list of anything but ordinary characteristics,
like taste in shoes and music or assessment of an inkblot, Wanda and
Gain will match people up with the Gain scent that is as unique as them.
With scents like Apple Mango Tango, Icy Fresh Fizz and Butterfly Kiss,
people will be sure to find the one that is perfect for them.
“We’re excited to be working with Wanda as Gain introduces, a
one-of-a-kind interactive experience to help people express themselves
and find their perfect scent match,” said Hamilton Brown, P&G North
American Brand Manager for Gain. “At Gain we believe the fun doesn't
have to stop when the cleaning starts, especially when you’re surrounded
by your perfect Gain scent match.”
To ensure that everyone has a chance to meet their perfect match, Gain
has also created a Spanish language version of the YouTube videos
featuring “Dr. Aroma,” Dr. Aroma takes people through a series of
questions in Spanish in order to help pinpoint their perfect scent match
from Gain’s anything but ordinary line up of scents. Consumers will be
able to toggle between the English and Spanish language version via a
language selector button featured on the Gain
Gain’s online matchmaker experience is part of a holistic program that
puts a new twist on “matching” via multiple touch points including
employing a series of television advertisements, digital components
(interactive media and social media), and public relations.
Consumers can find their perfect match at www.youtube.com/Gain.
Once they find their perfect match, they can share it with friends on
Twitter and Facebook so they can join in on the fun!
Gain detergent is currently available at drug,
grocery and mass stores. With detergents and fabric softeners, dryer
sheets, dish washing liquids, scent boosters, dryer bars and more, Gain
will fill every room in your home with anything but ordinary scents. To
learn more about Gain, visit ilovegain.com.
Gain’s portfolio of products current comes in a wide range of scents
including: Original, Lavender, Floral Fusion, Island Fresh, Ocean
Escape, Apple Mango Tango, Hawaiian Aloha, Butterfly Kiss, Dazzle &
Shine, Icy Fresh Fizz, Sunflower & Sunshine, Dreamy Desire, Flirty
Fresh, Sweet Sizzle, Apple Berry Twist, Lemon Zest and Honeyberry Hula.
About Procter & Gamble
P&G serves approximately 4.4
billion people around the world with its brands. The Company has one of
the strongest portfolios of trusted, quality, leadership brands,
including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®,
Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®,
Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and
Vicks®. The P&G community includes operations in about 80 countries
worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50328589&lang=en
Source: Procter & Gamble
P&G External Relations Fabric Care
My Anh Nghiem, 859-444-0109
Katie Saunders, 212-891-0418