Procter & Gamble

Through a One-of-a-Kind Interactive Experience, Gain and Wanda Help People Celebrate Their Unique Personalities by Finding Their Perfect Scent Match

CINCINNATI--(BUSINESS WIRE)--Jul. 2, 2012-- Comedian and actress Wanda Sykes has become the official Gain® Scent Matchmaker and, along with Gain, is hosting an anything but ordinary, interactive YouTube experience that helps people celebrate what makes them unique and find their perfect scent match.

Gain Anything But Ordinary Scents (Photo: Business Wire)

People are all diverse, with different scent preferences and experiences that help make everyone unique and eager to find a scent match that helps express who they are. According to a 2012 study by Wakefield Research on behalf of Gain, 72% of Americans feel it is important for their personal scent to match their personality.

“Gain understands, like me, that it’s all about finding the things that make us happy, like scent, and having a little fun,” said Wanda Sykes. “I've had a lot of fun working with Gain over the past few months and with their variety of scents. It’s the perfect brand to experiment with to find a scent that is your perfect match.”

The Gain matchmaker program features an interactive YouTube video questionnaire, in which Wanda will lead participants through a unique, digital experience to find their own scent match based on their personality. Through a list of anything but ordinary characteristics, like taste in shoes and music or assessment of an inkblot, Wanda and Gain will match people up with the Gain scent that is as unique as them. With scents like Apple Mango Tango, Icy Fresh Fizz and Butterfly Kiss, people will be sure to find the one that is perfect for them.

“We’re excited to be working with Wanda as Gain introduces, a one-of-a-kind interactive experience to help people express themselves and find their perfect scent match,” said Hamilton Brown, P&G North American Brand Manager for Gain. “At Gain we believe the fun doesn't have to stop when the cleaning starts, especially when you’re surrounded by your perfect Gain scent match.”

To ensure that everyone has a chance to meet their perfect match, Gain has also created a Spanish language version of the YouTube videos featuring “Dr. Aroma,” Dr. Aroma takes people through a series of questions in Spanish in order to help pinpoint their perfect scent match from Gain’s anything but ordinary line up of scents. Consumers will be able to toggle between the English and Spanish language version via a language selector button featured on the Gain YouTube Page.

Gain’s online matchmaker experience is part of a holistic program that puts a new twist on “matching” via multiple touch points including employing a series of television advertisements, digital components (interactive media and social media), and public relations.

Consumers can find their perfect match at www.youtube.com/Gain. Once they find their perfect match, they can share it with friends on Twitter and Facebook so they can join in on the fun!

About Gain®
Gain detergent is currently available at drug, grocery and mass stores. With detergents and fabric softeners, dryer sheets, dish washing liquids, scent boosters, dryer bars and more, Gain will fill every room in your home with anything but ordinary scents. To learn more about Gain, visit ilovegain.com.

Gain’s portfolio of products current comes in a wide range of scents including: Original, Lavender, Floral Fusion, Island Fresh, Ocean Escape, Apple Mango Tango, Hawaiian Aloha, Butterfly Kiss, Dazzle & Shine, Icy Fresh Fizz, Sunflower & Sunshine, Dreamy Desire, Flirty Fresh, Sweet Sizzle, Apple Berry Twist, Lemon Zest and Honeyberry Hula.

About Procter & Gamble
P&G serves approximately 4.4 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50328589&lang=en

Source: Procter & Gamble

P&G External Relations Fabric Care
My Anh Nghiem, 859-444-0109
nghiem.m@pg.com
or
DeVries Public Relations
Katie Saunders, 212-891-0418
ksaunders@devries-pr.com