New Unbelievably Great Tasting and Under 550 Calories(TM) Dishes Make New Year's Resolutions Obsolete
KANSAS CITY, MO, Jan 03, 2012 (MARKETWIRE via COMTEX) --Nine in ten Americans who have ever made food-related New Year's
resolutions have broken them according to a recent survey conducted
by Harris Interactive on behalf of Applebee's Neighborhood Grill &
Among the reasons cited were too many restrictions and not enough
flavors, with the most popular response being "I like to eat what I
want, when I want."
With Applebee's new Unbelievably Great Tasting and Under 550 Calories
dishes, including garlic marinated steak, sizzling Asian shrimp and
Chili Lime chicken, Americans can now enjoy low-calorie, full-size
dishes that don't sacrifice flavors.
Applebee's surveyed U.S. adults via Harris Interactive Dec. 19 - 21,
2011 on their attitudes toward New Year's food-related resolutions.
Findings among U.S. adults surveyed by the largest casual dining chain
-- 83 percent indicate they would like to eat better in the New Year
without feeling like they're sacrificing something.
-- 81 percent who plan to make any food-related New Year's
resolutions in 2012 indicate that having a variety of lower-calorie
meals to choose from when dining out would make it easier for them to
keep their food-related resolutions. This represents a 6 percent
increase over 2011.
-- 80 percent say they would choose a lower-calorie item over a
higher-calorie item if taste and portion size were comparable. This
represents a 4 percent increase over 2011.
"This is clearly not diet food," said Chef Shannon Johnson, executive
director at Applebee's. "Even when they are watching their calories,
our guests want great flavors, choices including proteins and carbs
and full-size portions. With our Under 550 menu, the only thing
missing is the calories."
Applebee's has enhanced more than 80 percent of its menu in the past
two years and was recently named tops for overall value in an annual
consumer restaurant chain survey conducted by Market Force
Applebee's continues its leadership role for providing guests with
better eating choices and value with fresh new flavors, including two
Sizzling Entrees, for a great price. The new selections include:
-- Roasted Garlic Sirloin - Garlic-marinated 7 oz. sirloin and
sauteed onions, served with herbed potatoes and a grilled Portobello
mushroom cap filled with creamed spinach.
-- Sizzling Chili Lime Chicken - Spicy chili sauce meets tender
grilled chicken and colorful Asian-style vegetables in a skillet full
of flavor, served over rice with fresh cilantro and a squeeze of lime
-- Sizzling Asian Shrimp & Broccoli - Tender blackened shrimp and
colorful mixed veggies drizzled in a sauce that is the perfect mixture
of sweet and spicy, served over rice and topped with fresh cilantro.
They join the wildly popular Signature Sirloin & Garlic Herb Shrimp
and Grilled Dijon Chicken & Portobellos, giving Applebee's guests five
great tasting, lower calorie selections. The Signature Sirloin with
Garlic Herb Shrimp was Applebee's top seller among all entrees during
the first two months of 2011, which marked the first time in
Applebee's history that a lower calorie entree was the best-selling
independent menu item.
Applebee's (www.applebees.com) is the world's largest casual dining
chain, with approximately 2,000 locations in 49 states, 15 countries
and one U.S. territory. Based in Kansas City, Mo., Applebee's takes
pride in providing a welcoming, neighborhood environment where
everyone can enjoy the dining experience. Applebee's Neighborhood
Grill & Bar(R) is a DineEquity, Inc. (NYSE: DIN) brand, and is
franchised and operated by Applebee's Services, Inc. and its
This survey was conducted online within the United States by Harris
Interactive on behalf of Applebee's from December 19-21, 2011 among
2,292 adults ages 18 and older. This online survey is not based on a
probability sample and therefore no estimate of theoretical sampling
error can be calculated. For complete survey methodology, including
weighting variables, please contact Derek Farley with DFPR,
About Harris Interactive
Harris Interactive is one of the world's leading custom market
research firms, leveraging research, technology, and business acumen
to transform relevant insight into actionable foresight. Known widely
for the Harris Poll and for pioneering innovative research
methodologies, Harris offers expertise in a wide range of industries
including healthcare, technology, public affairs, energy,
telecommunications, financial services, insurance, media, retail,
restaurant, and consumer package goods. Serving clients in over 215
countries and territories through its North American, European, and
Asian offices and a network of independent market research firms,
Harris specializes in delivering research solutions that help it --
and its clients -- stay ahead of what's next. For more information,
please visit www.harrisinteractive.com.
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