Cherokee Inc. is a global marketer and manager of a portfolio of Fashion and Lifestyle brands it owns and represents in multiple consumer product categories and sectors around the world. The Company has license agreements with premier retailers and manufacturers covering over 40 countries around the world including Target Stores (U.S.), Tesco (U.K., Ireland and certain Central European countries), Zellers (Canada), RT-Mart (Peoples Republic of China), Pick ‘n Pay (South Africa), Falabella (Chile, Peru and Colombia), Arvind Mills (India and certain Middle Eastern countries), Shufersal LTD. (Israel), Comercial Mexicana (Mexico), Eroski (Spain), Nishimatsuya (Japan), Magnit (Russia), Landmark Group’s Max Stores (certain Middle East and North Africa countries), and the TJX Companies (U.S., Canada and Europe).
The Cherokee brand, which began as a footwear brand in 1973, is an iconic American family lifestyle brand, offering classic, casual comfort at affordable prices. Cherokee Inc. acquired Sideout and related trademarks in November 1997. Sideout is an authentic, casual “California Lifestyle” brand; street and beach inspired; active, and genuine in style. The Carole Little, Saint Tropez-West, All That Jazz and Chorus Line brands and trademarks were acquired by Cherokee in December 2002, and are recognized women’s brands. Cherokee also owns the Bean Sprouts, Beverly Hills High School, and Laila Ali trademarks. Most recently, in September 2012, the Cherokee Group acquired Liz Lange Maternity and Completely Me Brands. Liz Lange Maternity is one of the most recognized and respected maternity brands sold in North America and is exclusively available at Target stores. Completely Me by Liz Lange is a collection of comfortable, sophisticated everyday apparel.
By entering into license agreements with recognizable retail partners in their respective global locations and providing them with a full turn-key solution - Cherokee’s 360 degree approach to partnerships - to assist with manufacturing, selling, and marketing the highest quality product, management believes shareholder value will be maximized.