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Coors Light(R) Launches 14th Annual Halloween Fund-Raiser Benefiting St. Jude's Children's Research Hospital(R)
Halloween Promotion to Help Children Fighting Cancer Worldwide

GOLDEN, Colo., Oct 10, 2005 /PRNewswire via COMTEX News Network/ -- The 14th annual Coors Light Halloween Promotion benefiting St. Jude Children's Research Hospital(R) has kicked off again to support the fight against childhood cancer. In an effort to raise funds for children's cancer research, Coors Light distributors and retailers across the country will sell pumpkin donation cards. In return, Coors Light will publicly recognize patrons who make cash donations by writing their names on Halloween-themed donation cards and displaying the cards in purchase locations throughout the month. All money raised will go to St. Jude, the world's premier pediatric cancer research center. Over the past 13 years, more than $26 million has been donated to the life-saving mission of St. Jude.

"The Coors Light Halloween promotion and fund-raiser for St. Jude has grown into a huge, national event, and we're proud to sponsor this great cause again," said Rob Borland, Coors Light brand director. "We are thankful to the businesses and donors who participate and make this annual program such a fund-raising success."

This year, Coors Light has added three new fund-raising elements to its efforts. Patrons now have the opportunity to purchase a $5 donation card, in addition to the standard $1 donation card. Donors can also make pledges online at CoorsLight.com. Additionally, in October, the 30,000 expected visitors to the Coors Brewery in Golden, Colo., will have the chance to contribute to the fund-raising efforts by donating to a special contribution box on the tour route.

St. Jude Children's Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. Founded by the late entertainer Danny Thomas and based in Memphis, Tennessee, St. Jude freely shares its discoveries with scientific and medical communities around the world. No family ever pays for treatments not covered by insurance, and families without insurance are never asked to pay. St. Jude is currently providing treatment or medical support to more than 100 pediatric cancer patients who were being treated at hospitals affected by Hurricane Katrina. Please visit http://www.stjude.org for more information on St. Jude Children's Research Hospital.

About Coors Brewing Company

Coors Brewing Company is a subsidiary of Molson Coors Brewing Company, (NYSE: TAP; Toronto). It is the third largest brewer in the U.S. The company's U.S. brands include Coors Light, Molson Canadian, Coors, Aspen Edge, Killian's Irish Red, Keystone, Blue Moon, Coors NA and Zima XXX. For more information on Molson Coors, visit the company's Web site, http://www.molsoncoors.com .

SOURCE Coors Brewing Company

Kabira Hatland of Coors Brewing Company,
1-303-277-5805, or Kabira.Hatland@Coors.com ;
or
Christine Danuser of GolinHarris,
1-972-341-2577, or cdanuser@golinharris.com , for Coors Brewing Company

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