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a free copy of Adobe® Acrobat® software. | 2009 Annual Report
Fiscal 2009 was a year with some big wins and equally big challenges. Nike managed both with conviction and optimism. We continue to build a stronger and more valuable company for our shareholders by leveraging our ability to deliver relevant product innovation, build deep consumer connections and maintain brand relevance across our portfolio of businesses.
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NIKE, Inc.’s role as the innovator and leader in our industry enables us to drive consistent, long-term profitable growth. As we enter 2009, we are well-positioned for the future. The NIKE brand continues to grow in relevance and influence, and our portfolio of brands is aligned to ensure we are pursuing the greatest innovative and relevant performance to athletes, consumers and shareholders.
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2007 Annual Report
Fiscal year 2007 was a very strong year. Revenue hit an all-time high of $16.3 billion, and every region saw revenue and futures orders increase. Our performance validates the approach we have toward continued growth-focus on the consumer, deliver compelling, innovative product, and run a strong and efficient business.
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2006 Annual Report
We had a great year, the most successful year in Nike history, adding $1.2 billion in revenue, bringing us to $15 billion. Our new Nike+ product concept is a breakthrough example of elevating the consumer experience through excellence. Innovation also drives our approach to Corporate Responsibility. We do these things because they are the right thing to do, and because they will help us grow. Nike's big business drivers this year were innovation and excellence, and both helped us to achieve an exemplary year.
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2005 Annual Report
Fiscal Year ’05 is a record year for sales and profitability. Again. We closed the year with our 7th consecutive quarter of double-digit earnings per share growth. This year we published our first Corporate Responsibility Report in three years. In Athens we showed that Nike, more than anybody else, “gets” running. Nike athletes earned Olympic gold in every men’s running event except the marathon. Today Nike is the footwear market-share leader in Europe. So what does Nike’s evolution look like at this moment? Profitable.
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2004 Annual Report
By any measure, Nike had a banner year. We had to reenergize the corporate culture of competitiveness and focus. We had to clarify our growth agenda. Put simply, we need to focus on knowing who our consumer is, who we're competing against, and who we are. The financial successes are the results of having a better consumer connection, having a clearer idea of who we are, and having a clearer sense of how we're going to be more competitive in each of the different pieces of the business.
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2003 Annual Report
This past year offered up some high hurdles: global economic recession, West Coast port closures, and a viral mystery called SARS. We also faced some Nike-only challenges, like a European supply chain rollout and a multimillion dollar reduction in Foot Locker orders. How did your management handle all these problems? We had the best year we ever had in sales and earnings per share (before accounting change).
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2002 Annual Report
We entered FY ’02 with a 1% decline in U.S. futures orders. We had our work cut out for us. Then came September 11, and with it a bow wave of uncertainty. We were at a threshold, one of those defining moments that pop up out of nowhere in every life, both individual and corporate. We decided to cross the threshold of September 11. Eight months later we delivered a 14% increase in earnings, and beat the S&P by 45 points…a defining moment…a Nike moment.
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2001 Annual Report
Four years ago, we had outgrown our ability to manage the business. Today our management group has grown dramatically, in numbers, skill level, and experience. They will drive the revitalization of our core revenue categories. We are midway on our journey to becoming a truly global company. We are creating product that is meaningful and U.S. consumers around the world are seeing and embracing Nike. More importantly, they "get it."
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2000 Annual Report
Nike was, is, and will always be a company driven by certain key philosophies. What are they? First and foremost, we are a company dedicated to innovation and the passion to create great product. From Bowerman's Waffle Trainer to the Tour Accuracy golf ball, we make every effort to take consumers where they want to go before they realize they want to go there. We are about the consumer, growth and corporate social responsibility and 2000 was really about re-committing to all of these areas.
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