*Nike's Fiscal Year runs from June 1-May 31
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| Date | Title | | | 02/04/10 | The "Become Legendary" National Brand Campaign Continues Featuring Dwyane Wade and the Debut of the AIR JORDAN 2010| BEAVERTON, Ore., Feb 04, 2010 (BUSINESS WIRE) -- Last night, Jordan Brand, a division of NIKE, Inc. (NYSE:NKE), unveiled its latest chapter of the "Become Legendary" national brand campaign, entitled "Nightmares Never Sleep" starring Team Jordan and All-Star athlete Dwyane Wade.
"Nightmares Never Sleep" headlines an integrated marketing campaign debuting the AIR JORDAN 2010 worn by Dwyane Wade in the ad. The television spot takes viewers to another world view of a basketball player's "nightmar... |
|  | | 01/29/10 | LIVESTRONG(R) and Nike Announce New Strategy to Grow Global Awareness
and LIVESTRONG Product Collection| Collection to Expand Internationally to Help Increase Support for the Cancer FightAUSTIN, Texas, Jan 29, 2010 (BUSINESS WIRE) -- Today LIVESTRONG(R) and NIKE, Inc. (NYSE:NKE) announced a new
strategy for Nike's LIVESTRONG product collection that will
increase the partnership's innovative efforts to raise awareness for the
cancer fight globally and expand sales internationally.
The new strategy includes consistent financial contributions from Nike
to LIVESTRONG, i... |
| | | 01/22/10 | Nike Outlines Global Strategy for Creating a More Sustainable Business| Nike CR Report Released Detailing Progress and Challenges against Goals and Public TargetsBEAVERTON, Ore., Jan 22, 2010 (BUSINESS WIRE) -- NIKE, Inc. (NYSE:NKE) released its fiscal 2007 to 2009 Corporate Responsibility (CR) report today, which outlines the next evolution of its CR strategy from a risk management, philanthropic and compliance model to a long-term strategy focused on innovation, collaboration, transparency and advocacy to prepare the company to thrive in a sustainable economy.
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