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Playboy Launches TheSmokingJacket.com
The New Safe-for-Work Website Delivers a Constant Stream of Smart and Sexy Distractions throughout the Day

CHICAGO, July 20, 2010 /PRNewswire via COMTEX/ --

Playboy Enterprises, Inc. (PEI) (NYSE: PLA, PLAA) today announced the launch of TheSmokingJacket.com, Playboy's new safe-for-work men's entertainment destination that provides guys with smart and sexy distractions throughout the day. The non-nude website is produced specifically for the blogosphere, and will feature shorter posts and more viral content.

"TheSmokingJacket.com is the ultimate safe-for-work internet experience for men, and a one-stop shop for all that is cool online," said Jimmy Jellinek, Chief Content Office and Editorial Director of Playboy and Playboy.com. "Cube dwellers and office drones alike shall rejoice at this fun, sexy, satirical antidote to the drudgery of the work day."

TheSmokingJacket.com will feature a constant stream of content throughout the day in categories that include Girls, Entertainment, Sex, Videos and Lifestyle. The site will also spotlight some of best links and funniest videos from around the Web, as well as sexy, non-nude photos from Playboy's archives.

Playboy.com, one the leading entertainment and lifestyle destinations for men online, will continue to deliver content to its more than 6 million unique monthly visitors per month. The site will still feature nudity, as well as lifestyle articles that are typically longer, more reverent, and written in a similar style as those appearing in Playboy magazine.

About Playboy Enterprises, Inc.

Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 150 countries as well as retail stores and entertainment venues.

SOURCE Playboy Enterprises, Inc.

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