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The Domino Project Announces: "Poke the Box"
Bestselling author and creator of new publishing venture "The Domino Project," Seth Godin, and Amazon announce their inaugural book
"Poke the Box" to be published in English worldwide as print, audio and Kindle editions

SEATTLE, Feb 01, 2011 (BUSINESS WIRE) --

In December, international-bestselling author Seth Godin and Amazon (NASDAQ: AMZN) announced a new publishing imprint, The Domino Project--the first to use Amazon's new "Powered by Amazon" publishing program. Now Godin and Amazon are unveiling the first book--written by Godin--from The Domino Project, "Poke the Box," which will be published worldwide on March 1.

"I'm thrilled to have the opportunity to break ground and help define what publishing can become," said Godin. "We all know that ideas that spread win, and this publishing house will enable my colleagues and I to create, write and spread ideas that matter. A book that isn't read doesn't do anyone any good, and too often, the book publishing industry gets in the way of books reaching people who can benefit from them. Amazon knows what to do to help these books get read."

"We love the idea that The Domino Project's first book is about the power of initiative and change," said Russ Grandinetti, Vice President of Kindle Content. "We think it's the kind of book you'll want to share with your co-workers, family, or clients."

"Poke the Box" is about producing something that's scarce, and thus valuable: initiative. It demands that you stop waiting for a road map and start drawing one instead. It's a call to action - in your job or in your life - to leap, commit, make something happen. Godin knows that the scarcest resource in most organizations (and most careers) is the spark provided by an initiator - the person with the guts to say, "I want to start stuff." In Godin's words: "Life is a buzzer box. Poke it."

Because "The Domino Project" is focused on spreading ideas that can change things for the better, readers will be able to buy 5-packs and 52-packs of the print book at a discounted price to share with friends and colleagues. "Poke the Box" will also be available in a limited deluxe edition which will include the book with a letterpress jacket, a specially designed signature plate signed by Godin, and a letterpress poster. "Poke the Box" is available for sale in print edition via Amazon.com and as an audiobook via Amazon.com and Audible.com, at bookstores nationwide and as an e-book exclusively in the Kindle Store (www.amazon.com/kindlestore).

Godin will guest blog on Amazon's Omnivoracious and Kindle blogs on Big Ideas You Can Read About. Readers can also sign up for free content and updates about "Poke the Box" and upcoming idea manifestos at www.TheDominoProject.com. Included with the updates will be announcements of free Kindle books and updates about other exclusive.

Like all Kindle books, "Poke the Box" is "Buy Once, Read Everywhere"--Kindle customers can purchase it and read it on the $139 third-generation Kindle device with new high-contrast Pearl e-Ink, on iPads, iPod touches, iPhones, Macs, PCs, BlackBerrys, Windows Phones and Android-based devices. Amazon's Whispersync technology syncs your place across devices, so you can pick up where you left off. With Kindle Worry-Free Archive, books you purchase from the Kindle Store are automatically backed up online in your Kindle library on Amazon, where they can be re-downloaded wirelessly for free, anytime. Powered by Amazon is a brand for titles published by Amazon Content Services LLC.

About Seth Godin

Seth Godin has written 12 books - all bestsellers - that have been translated into more than 30 languages. He has long been a provocative proponent of changing the way books are created and marketed. Godin writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and changing everything. American Way Magazine calls him, "America's Greatest Marketer," and his blog is among the most popular in the world written by a single individual. An entrepreneur since the age of 16, he founded Yoyodyne, his first internet company, which was acquired by Yahoo! in 1998. It pioneered the use of ethical direct mail online, something Seth calls Permission Marketing. He was VP of Direct Marketing at Yahoo! for a year. His latest company, Squidoo.com, is ranked among the top 90 sites in the U.S. (by traffic) by Quantcast. It allows anyone to build a page about any topic you're passionate about. The site raises money for charity and pays royalties to its million plus members.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle, Kindle 3G and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn and www.amazon.it. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

SOURCE: Amazon.com, Inc.

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