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Introducing AmazonEncore--Unearthing Exceptional Books and Emerging Authors for More Readers to Enjoy
Program Debuts with "Legacy," a Self-Published Novel by 16-Year-Old Cayla Kluver

SEATTLE--(BUSINESS WIRE)--May. 13, 2009-- Even great books can be overlooked. Amazon customers raved over “Legacy,” a self-published novel by 16-year-old Cayla Kluver, with customer review titles such as “loved it, loved it,” “rich lyrical tapestry and story” and “breathtaking in scope and execution!” Despite winning several prizes from literary groups and accolades like this from readers, Kluver’s debut novel achieved only modest sales. Amazon.com, Inc. (NASDAQ: AMZN) today announced a new program, “AmazonEncore,” to help readers discover exceptional books from emerging authors, such as the program’s first book, “Legacy.”

AmazonEncore is a new program whereby Amazon uses information such as customer reviews on Amazon websites to identify exceptional, overlooked books and authors that show potential for greater sales. Amazon then partners with the authors to re-introduce their books to readers through marketing support and distribution into multiple channels and formats, such as the Amazon Books Store, Amazon Kindle Store, Audible.com, and national and independent bookstores via third-party wholesalers. This summer “Legacy” will be revised by the author and re-issued as an AmazonEncore edition in print on Amazon websites around the world, in physical bookstores, as a digital download from the Kindle Store in less than 60 seconds, and via spoken-word audio download on Audible.com.

“Sometimes exceptional books and new authors don’t get the attention they deserve. We’re fortunate at Amazon to have customers who know great books and aren’t shy about telling us when they find one. We developed AmazonEncore to connect readers with great books that were overlooked the first time they were released,” said Jeff Belle, Vice President of Books for Amazon. “Cayla Kluver is a gifted young writer who shows promise for the future. She exemplifies the kind of authors that AmazonEncore will support and we look forward to showcasing ‘Legacy’ and many more similarly talented, but undiscovered voices to our customers through this program.”

“‘Legacy’ is a rare find—an elegant and enthralling tale of love and duty, family and country—written by a teenager,” said Amazon Books Managing Editor Daphne Durham. “With a talent for richly drawn characters and an understanding of the trappings of responsibility that belies her age, Cayla Kluver is a writer to watch.”

"I'm thrilled to be a part of this exciting new program, and am so grateful to Amazon for giving me, and readers across the world, the amazing opportunity that Encore represents," said Kluver.

For more information on AmazonEncore, visit http://www.amazon.com/encore.

About Cayla Kluver

Cayla Kluver authored her first book at the age of 2 and has been writing ever since. Back then, she dictated her story to her mom and drew (scribbled) her own illustrations. Today, she uses a laptop and various drafting and drawing software. The tools may be different, but the need to put things on paper remains. She wrote the first draft of “Legacy” at the age of 14 while attending public school. That same year, she appeared in two school plays, received a first at the Wisconsin State Solo and Ensemble Vocal Competitions, and completed freshman English at her local university. In 2008, she and her mom formed their own publishing company and released “Legacy” to the public just one month before she graduated from high school at the age of 15. She has spent the past 10 months promoting “Legacy” and writing its sequel, “Allegiance,” and is now at work on a third book in the series. She lives in Wisconsin, where she enjoys spending time with family, friends and her cat, Nina.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel; Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial.

Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), Amazon Mechanical Turk and Amazon CloudFront.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Source: Amazon.com, Inc.

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